After trying it, they want to tell their friends about how good it was and why they should get one too.Įven though the restaurant had a great atmosphere and high-quality food, it was one contagious idea that propelled Barclay Prime to success. In Philadelphia, where people are used to eating fast food, the $100 cheesesteak is something that everyone wants to try at least once. It’s been featured in several media outlets and celebrities have eaten it. More than just a sandwich, the $100 cheesesteak has become an iconic product. So, he created the $100 cheesesteak in order to get people talking about his new place. The restaurant owner spent a lot of money to create a great atmosphere, but he also wanted to generate buzz for the restaurant when it opened. That one item increased their popularity dramatically. For example, the Barclay Prime steakhouse in Philadelphia added a $100 cheesesteak made with Kobe beef, lobster tail and black truffles to their menu. Some products seem to be destined for success, but that’s often due to careful planning. What is it that makes some products popular and seen by many people? Is it just the product or idea itself that’s naturally shareable? Or is there something else going on? Big Idea #1: Contagious ideas or products can propel a company to success – and they’re often the result of smart planning. In this book, you’ll learn how an octogenarian farmer became an internet sensation and why we’re more likely to share something if it triggers our emotions.
When a product or idea can make or break you, following the formula is essential. He explains these concepts in more detail with examples of products that have successfully used them. The acronym stands for social currency, triggers, emotions, publicness, practical value and storytelling. The author Jonah Berger says that you can make your product go viral if you apply the STEPPS formula. You’ve probably even played a small part in making them spread. You may have noticed that some ideas, behaviors and products catch on quickly.
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